Board Meeting - 2.7.07

Called to order: 1:10pm

Jo, Steven, Richard, Mike, Jan, Jeff, Pam (phone), Stuart (by phone), Josie, Scott Schneider

MCPA report – Visitor’s Center being developed in Hopland with the goal of it being a California Welcome Center. Also working with REA & Lake County on the project.
Jeff motions MCLA support the efforts to establish a visitor’s center and California Welcome Center in Hopland. Steven seconded. Unanimous.
MCLA is doing fulfillment and have hired high school kids to help with the task. MCPA is paying postage.
Ask Ozone give us an estimate on a 16-20 page fulfillment piece.

Jeff motions to approve minutes from last meeting. Mike Seconds. Unanimous.

Steven motions to accept all recommendations from Marketing Committee. Jeff seconds. Unanimous.

Administrator’s Report:
o Get insurance for nature tourism workshop.
o Stuart Motions for MCLA to be lead organization and fiscal agent for the nature tourism workshop as long as there is insurance covering MCLA’s sponsorship. Pam seconds. Unanimous.
o Research conference calling and getting a local number for meetings.

Annual Report:
o Jeff Motions that matching funds shall go at the discretion of MCLA to MCPA and/or MCLA for fulfillment and other promotional considerations. Richard second. Unanimous.
o Add $250.00 minimum to the monthly checks we receive from the County.
o Clarify late payment to the assessments are paid to MCLA minus costs to the County for collecting late payments.
o Raise budget to $600,000.00. Putting additional $45,000 into “other” marketing projects and $5,000 more into contingencies.
o MCLA is going to do focus groups through our marketing firm and feel that the results of the focus groups as well as TOT numbers are enough information to measure BID effectiveness. MCLA feels it is a bit premature in the campaign to be spending money on admin at this point specifically regarding measuring results.

Meeting adjourned 3:58pm.