Mendocino County Lodging Association
Board of Directors Meeting Minutes

Wednesday, June 4, 2008
Brutocao Cellars, Hopland, CA

The meeting was called to order by President Jo Bradley at 1:25pm. Present were Scott Schneider (ED), Pam Amante, Kevin Gallagher, Jeff Stanford, Josie Perla, Jitu Ishwar, Jan Rodriguez, Cally Dym, Richard Strom. Phone: Phil Walker, Jennifer Jones (guest).

Privilege of the Floor
• None

Closed Session
• Scott to be offered a 3 year contract based on the renewal of the BID each year.

Approval of Last Meeting’s Minutes
Jan makes a motion to approve April minutes. Jitu seconds. Motion passes.

Treasurer’s Report
Savings Account - $15576.78
Checking Account - $2131.57
Jeff motions to approve treasurer’s report. Richard seconds. Motion Passes.

MCPA Report
Update:
• Paige Poulos and Betsy Rodgers joined MCPA as MWWC representatives
• Working on marketing project
• Held annual retreat – positive feelings from Board and staff
• Continuing membership organization on-line survey to receive feedback regarding MCPA
• Requests three specific deliverables from member organizations: thought is to have a lodging guide listing all properties that would like to be on it.
• Geotourism:
o Richard reported on the gateways being developed in Point Arena, Elk & Fort Bragg. Board felt we should do what we can to be involved in the process.
• Gomendo.com home page has recently been updated decreasing the number of categories. This is part of the continual effort to streamline the website.
• Jeff motions Cally Dym, Jan Rodriguez, Scott Schneider and Pam Amante be the new MCPA representatives effective immediately. Jitu seconds. Motion Passes.


Marketing Committee Report
• Jeff motions to accept the marketing report which includes a motion to do a SEM campaign in July and August. Josie seconds. Idea is to have an integrated SEO/SEM campaign, be able to properly track it & only use words that would bring people to the County. Motion Passes
• Joint Marketing:
• Marketing project on schedule


Administration Report
• Need two Board Members to interview with RTM on June 19th – Jeff & Jo
• Seeking comments on the blog
• Do we want to renew our membership with SF CVB? Board felt it was a good investment
• Ozone requests $2906 additional for the redesign of the fulfillment piece. It was felt we should not agree to the request as Ozone did not provide a breakdown when asked.
• Fulfillment Piece Update – New piece is out and in MCPA storage
• Election Update – We have a tie for both the inland seat and the North Coast-At-Large Seat. Board votes Christina Affinito as the North Coast At-Large Representative and Stuart Marcus & Raakesh Patel as Inland At-Large Representatives. As the South Coast Inland position received no votes, Jo Bradley re-appoints Phil Walker as representative.
• Scott requests funds to hire an assistant to help administer MCLA. To be put on agenda in July. Any monies needed prior to the meeting can be used from the current allotted budget.



Old Business
• Mendocino Theater Company has raised its initial funds to keep its doors open. A press release was written thanking MCLA for its quick response to the funding request.

New Business
• Advisory Board Nominees– Jeff motions we nominate Jo Bradley and Printha Worthen to the Advisory Board. Jitu seconds. Motion Passes.
• Annual Meeting – Committee to meet consisting of Jan, Pam & Scott.

Next Meeting
Scheduled for July 2nd, Little River Inn, Little River

Adjournment - Jeff motions to adjourn. Pam seconds. 4:10pm