Mendocino County Lodging Association
Board of Directors Meeting Minutes

Wednesday, August 6, 2008
Holiday Inn Express, Ukiah, CA

The meeting was called to order by President Jan Rodriguez at 1:05pm. Present were Scott Schneider (ED), Pam Amante, Josie Perla, Jo Bradley, Cally Dym, Richard Strom, Christina Affinito, Jitu Ishwar, Raakesh Patel, Louis Bohannan (guest). Phone: Renata Dorn, Kevin Gallagher, Phil Walker

Privilege of the Floor
• None

Approval of Last Meeting’s Minutes
Pam makes a motion to approve June minutes. Cally seconds. Motion passes.

Treasurer’s Report
Savings Account - $576.78
Checking Account - $1163.49
Josie motions to approve treasurer’s report. Jitu seconds. Motion Passes.

MCPA Report
• Update: Funded the Wine Commission’s wine column in the Ukiah Daily Journal.


Marketing Committee Report
• Joint Marketing:
• Marketing project on schedule
• SEM Update – Preliminary report given to Board. Board would like more detailed report for the next meeting.
• Cally motions we fund up to $3,000 per month for the Welcome Center. Jitu seconds. Motion Passes.
• Richard motions we fund $1,000 to Mendocino Coast Clinics for Crab & Wine Days. Dates for the entire festival, the “M” logo & 6 tickets need to be included. Jo seconds. Motion Passes.
• Jo motions to deny the request to the Ukiah Art Center for the “Festival of the Arts”. Raakesh seconds. Motion Passes.
• Richard motions to form an ad-hoc subcommittee to further explore associate membership category. Jitu seconds. Motion Passes. Richard, Pam & Cally agree to be on the subcommittee. Subcommittee will report back at September meeting.
• Jo motions to hire Hype House on a month-to-month basis until we get the Marketing Study. Pam seconds. Motion Passes.

Administration Report
• Scott encourages attendance at the “Beyond the Gateways” conference in Santa Rosa Sept. 29 – Oct 1.
• Annual meeting is Sept. 24 @ Goldeneye Winery in Philo. Theme will be “Save Green by Being Green”. Hours will be from 11:30 – 4:00.
• Arline Bloom has been hired by MCPA to help Scott with projects and administration
• Board wants to make sure we are members in all County’s Chambers.
• County Contract is scheduled as part of the consent calendar on August 19th.
• Been given permission to do a monthly column for the Ukiah Daily Journal. Board would like to see if column can be syndicated to other papers within the County.
• Scott has been asked to be an ambassador for the North Coast region with the California Travel Industry Association.
• Scott speaking at the Fort Bragg business luncheon on September 18th regarding promotional activities.


Old Business
• Ozone Protocol – Jan discussed guests at meetings. If someone comes to present, they should present as soon as possible upon arrival and leave after the presentation is finished. Guests should not sit through our meeting as discussion may regard the guest’s presentation.

New Business
• 2008-2009 Budget Breakdown – Board discussed adding a start & ending date to partnership application. Jitu motions to approve recommended changes to 2008-2009 budget. Pam seconds. Motion Passes.
• Executive Committee Roles & Responsibilities – Discussion regarding make-up and purpose of Executive Committee. Language to be looked at in By-Laws.
• By-Law Changes & Board Procedures – Board members are volunteers and all members work hard to accomplish the mission of MCLA. With regards to the by-laws, Richard agrees to look at the language and draft language for e-mail voting, reconsideration of votes and alternates.
• MCPA Alternates – We are allowed by the new MCPA by-laws to have alternates. Topic to be put on old business of next meeting.
Next Meeting
Scheduled for September 3rd, Gualala.

Adjournment - Jo motions to adjourn. Josie seconds. 4:50pm