Mendocino County Lodging Association
Board of Directors Meeting Minutes

Wednesday, July 1, 2009
Wellspring Retreat, Philo, CA

The meeting was called to order by President Jan Rodriguez at 12:20pm. Present were Scott Schneider (VMC), Josie Perla, Jeff Stanford, Pauline Zamboni, Mike Bradbrook, Jo Bradley, Jason Hurst, Raakesh Patel, Deny Shah, Jitu Ishwar, Aimee Hanson (VMC) Phone: Pam Amante, Jamie Buckner, Kevin Gallagher

Privilege of the Floor
• Introductions were held
• Josie mentioned EcoMotion is rumored to be a “No Go”
• Sol Fest has been cancelled for this year

Election of Officers for 2009-2010
• The following have been voted in:
o Jan Rodriguez – President
o Cally Dym – Vice President
o Jeff Stanford – Secretary
o Jo Bradley – Treasurer
• Pam Amante, Raakesh Patel, & Pauline Zamboni were nominated to fill the 5th seat for the VMC Board. A vote was held with Pam & Raakesh receiving the same amount of votes. A run-off election was held with Raakesh being elected to the 5th seat on the VMC Board

President’s Report –
• Received legal opinions regarding MCLA being under the “Brown Act”. Both County Counsel & our BID attorney agree that MCLA under its current form is not susceptible to the “Brown Act”.

Approval and Posting of Last Meeting’s Minutes
Jeff motions to approve minutes from the June 3 meeting. Jason seconds. Motion Passes.

Treasurer’s Report
Savings Account - $4998.26
Checking Account - $13.98
May financials were presented. Josie motions to accept the May financial. Jeff seconds. Motion Passes.

MCPA Report:
• Funded Willits festival for $5,000
• Start meeting bi-monthly in July
• Glenna Blake new Chair
• Funded Film Office $5,000
• MCLA needs to fill 3 seats on the MCPA Board. To be on the agenda for the August 5th MCLA meeting. Members interested in representing MCLA on the MCPA Board are encouraged to attend the July 28 MCPA meeting. Nominations should be sent to Jan by August 1st.

VMC President’s Report
• Annual Meeting: Meeting will be held Sept. 24 from 3:00 – 7:00 at Parducci Winery in Ukiah. Social Media workshop will be held along with updating membership on activities. Jitu & Aimee are working on having restaurants showcase their food. Hal Wagenet is doing the music. Everyone to get 2 drink tickets and then can purchase more. Marketing plan update will be presented.
• County of Mendocino has decided not to pursue the increase of TOT from 10 – 12%. However, they will be pursuing collecting TOT from private campgrounds
• Update on activities and Visit Mendocino County, Inc
o Sunset Celebration Days – handed out over 3,000 bags and 4,000 fulfillment pieces
o Fulfillment pieces will be handed out at the Gilroy Garlic Festival – approx. 120,000 to attend
o Marketing Plan is public today and will be sent on list serve.
o Asked what Board would like on the mcla.info website regarding VMC – intent to create a new page of just VMC information. Jo motions to create a VMC section on mcla.info in order to post the marketing plan, 5 MCLA reps with contact information and link to gomendo.org (internal VMC website). Jitu seconds. Jeff moves to question. Motion Passes.
o MCLA inventory being conducted in order to loan VMC equipment and furniture while MCLA contracts with VMC for marketing and administrative services. Agreement to be signed by MCLA President and VMC Chair.
o County contract in front of BOS on July 21 under the consent calendar
o Visitor Guide Update – should be out in 4-6 weeks. Copy has been sent to Chambers for fact checking. Accommodation listings are being developed.

Marketing Activities
• Partnership Requests
o None received

Old Business
• Update on mcla.info@gmail.com legal use – Jo has not heard back from the attorney and will report to the Board once the information is received
• By-Law Revisions – Mike & Jo met and discussed the by-laws. Revisions will be sent to the Board for the August 5th meeting. Changes to go out to membership after the August 5th meeting.

New Business
• Nominations for 2009 – 2010 Advisory Board Nominations
o Board voted that Advisory Board nominations are current incumbents:
 Jim Hurst – Coastal
 Anil Bhula – Inland
 Kurt Feichtmeier - Inland

Next Meeting
Scheduled for August 5 @ 1pm, Location: Harbor Lite Lodge, Fort Bragg
• Jeff motions to only hold meeting where there is quiet, food close by, internet and phone capabilities. Jo seconds. Motion Passes.

Adjournment - Jeff motioned to adjourn at 2:00 pm