Mendocino County Lodging Association
Board of Directors Meeting

Wednesday, May 12, 2010
Gualala Arts Center, Gualala, CA
MINUTES
The meeting was called to order by President Jan Rodriguez at 1:15PM

Present were: Jan Rodriguez, Pauline Zamboni, Mike Bradbrook, Cally Dym, Jo Bradley, Kevin Gallagher, Pam Amante
Phone: Jason Hurst, Jamie Buckner, Jeff Stanford, Stuart Marcus, Christina Affinito, Jitu Ishwar
Visit Mendocino County Inc. Staff: Scott Schneider
Privilege of the Floor
• Introductions were held
• Mike mentioned Sonoma County TOT was down 7% for 4th Quarter of 2009
• Jo would like for MCLA to look into a group medical plan for members of MCLA. Scott to include in upcoming newsletter. Cally & Jo will look into possibilities and report back to the Board
• Scott reported lead article on cnn.com today regarding Northern California being the “Napa Valley of weed”. Tony Smithers, ED of Humboldt County CVB was quoted extensively. Scott will work with Tony on a “Northern California strategy” as the pot issue will only continue to grow leading up to and following the election

President’s Report
• Jan is asking for members to form an ad-hoc committee to review seat allocations in the MCLA by-laws. Kevin, Pauline, Mike, Stuart & Pam volunteered to review seat allocations
• Jan acknowledges 2 awards won by the California Travel & Tourism Commission. Visit Mendocino County, Inc (VMC) was awarded the “Best Community Relations Program” for the State of California. North Coast Tourism Council (NCTC) which VMC administers was awarded the “Best Regional Initiative” with their partnership with the Shasta Cascade Wonderland Association

Approval and Posting of Last Meeting’s Minutes -
Cally motions to approve minutes from the March meeting. Mike seconds. Motion Passes.

Treasurer’s Report
Jo reported:
• Checking Account balance through April 30th: $15,815.89
• Savings Account balance through April 30th: $76,114.38

Cally motions that we approve the Treasurers Report. Jeff seconds. Motion Passes unanimously.

New Business –
• VMC/MCLA Contract Addendum 2010-2011
o VMC proposes: addendum contracts $533,000 for the 2010-2011 fiscal year. Addendum calls for 12 equal payments to be paid on the 1st of each month. Should an overage or underage occur with the BID budgeted amount, the difference shall be made up on or around September 1, 2010
o It is the intent of the MCLA Board that any funds made available to VMC above the approved $533,000 must get approval from the MCLA Board prior to disbursement
o Jo motions to approve addendum as presented and amended. Pam seconds. Motion Passes Unanimously

• MCLA/County of Mendocino 2010-2011 Contract
o Contract is same as 2009-2010 contract with date changes and name of new Board of Supervisor’s Chair. Pauline submitted grammatical errors which will be incorporated into contract. Pauline motions to approve County Contract as amended. Jo seconds. Motion Passes Unanimously.
• Arts Council Update and Consideration of Partnership for 2010-2011 fiscal year
o Anna Kvinsland thanked MCLA’s continued support stressing the importance of the partnership in making the Arts Council a huge success. MCLA’s funds provide for the following:
 GoArts Calendear
 Communication go to organization for all Arts organizations in the County
 Local galleries use VMC Fort Bragg’s office as a rotating gallery
 Help in supporting all County arts organizations in promotion and partnership
 Provides community support for VMC and Countywide promotion
o Showed video & book of the Skunk Train, “Mendocino County Memorable Memento”
o Kevin motions we fund the Arts Council of Mendocino County in the amount of $1,000 per month beginning July 2010 – June 2011. Board encourages increased outreach to inland arts organizations and individuals. A list of deliverables will be developed to be reviewed by the MCLA Board prior to initial payment in July 2010. Pam seconds. Motion Passes Unanimously.

VMC President’s Report –
• Update on Activities
o May 24 – next HypeHouse showcase in Redwood Valley at Barra of Mendocino from 3-6pm
o June 16 – evening media event in San Francisco
o 2010 Lodging survey – approximately 30% response rate. This is too low for accurate reporting and we need to encourage lodging in our regions to submit their data. This helps us focus our marketing efforts
o Asked for feedback or questions on VMC Jan – Mar 2010 quarterly report. Board requested report be resent and presented at next MCLA meeting
o MCLA newsletter being written. Scott would like to include ballot in newsletter and will feature how to benefit from promotional efforts
o BID public hearing held May 4. No lodging came forth to oppose the BID for the 4th year in a row
o In the midst of our spring KGO/Innovative Radio campaign
o Taking advantage of opportunity to be a part of California Co-Op in United’s “Hemisphere Magazine” for June 2010. Cost is $1,000 (normally $3,325)
o Just completed sales mission, on behalf of NCTC, to Australia to work on getting more visitors to the North Coast in the coming years
o Attending USTA POW WOW, on behalf of NCTC, next week


Old Business –
•

Next Meeting -
Scheduled for June 2, 2010 location TBD

Adjournment - Cally motioned to adjourn at 3:30pm