Mendocino County Lodging Association
Board of Directors Meeting
Wednesday, June 2, 2010
Shambhala Ranch, Comptche, CA

MINUTES
The meeting was called to order by President Jan Rodriguez at 1:15PM

Present were: Jan Rodriguez, Christina Affinito, Jason Hurst, Renata Dorn, Mike Bradbrook, Cally Dym, Jo Bradley, Pam Amante, Jeff Stanford, Stuart Marcus
Phone: Pauline Zamboni, Kevin Gallagher, Jamie Buckner
Visit Mendocino County Inc. Staff: Scott Schneider, Alyson Blair, Richard Strom
Privilege of the Floor
• Introductions were held
• Scott introduced Alyson Blair, VMC’s new Marketing Administrator

President’s Report
• Jan announces there is a nomination for every MCLA Board seat in the current election

Approval and Posting of Last Meeting’s Minutes -
Cally motions to approve minutes from the May meeting. Jeff seconds. Motion Passes.

Closed Session

Treasurer’s Report
Jo reported:
• Checking Account balance through May 28th : $16,598.89
• Savings Account balance through May 28th : $76,114.38

Jeff motions that we approve the Treasurers Report. Cally seconds. Motion Passes unanimously.

New Business –
• Sponsorship Requests:
o Mendocino County Promotional Foundation - $5,000 for Countywide hospitality/customer service program – $5,000 would be used for developing a Countywide program where lodging establishments would be able to attend free of charge with materials subsidized through this request. Program would be developed to be self-sustaining and reach all aspects of travel-related businesses throughout the County. Tabled to Old Business for July meeting.
o Mendocino Coast Chamber of Commerce - $5,000 for FB Fireworks – Tom Yates from KOZT presented the request. Board funded fireworks $1,000 last year as a last resort with the notion it would not be funded in the future. Board encourages Fort Bragg businesses to support its fireworks. Fort Bragg representatives feel the community can support the fireworks without funding from MCLA.
o Mendocino Music Festival - $1,000 for out of County promotion – Several Festival Board Members presented the request. Festival has done major outreach to VMC on partnering for the festival. Representatives are coming to Sunset Celebration and are willing to set up a performance for VMC’s media event in SF on June 16. Stuart motions to approve the $1,000. Funding shall be one time only. Festival should work with VMC on allocation of funds. Jason seconds. Motion Passes with two abstentions.
o VMC Festival Committee - $5,000 for increased festival brochure printing & distribution – Jan & Cally presented the request. Request is to be able to print more guides and use Certified Folder to distribute the guides throughout Northern California. Board took a straw vote showing intention of supporting the request based on an amendment to the VMC/MCLA 2009-2010 contract. Board requests VMC come to at its next meeting with a budget increase request for the purpose of increasing printing and distribution of festival guides and 6 month event guides.
o Mendocino TASC (Towards A Sustainable Community) - $5,000 for Sustainable Festival – Brett Cooperrider from Ukiah Chamber of Commerce, Shawna Murray from Waldorf School, Toby Hendricks presented the request. Board felt festival is a great idea, but needs to obtain necessary permits, raise ½ of necessary funds and a more specific business plan. Mendocino TASC is also encouraged to use our logo and website in any promotions of the festival. Kevin motions to fund $1,000 once they have necessary permits and $15,000 of necessary expenses raised. Stuart seconds. Motion Passes.


VMC President’s Report –
• Update on Activities
o May 24 – HypeHouse showcase in Redwood Valley at Barra of Mendocino – about 10 businesses attended from all over County
o June 16 – evening media event in San Francisco – need lodging representation. Working on getting gifts for media as well as vendors representing the arts, food, wine, etc.
o 2010 Lodging survey – approximately 30% response rate. This is too low for accurate reporting and we need to encourage lodging in our regions to submit their data. Research firm to acknowledge receipt of surveys they did receive so properties know whether their surveys were received
o Asked for feedback or questions on VMC Jan – Mar 2010 quarterly report
o Next meeting will have new Board members and election for executive committee and at-large representative to VMC Board
o Annual meeting – held this September somewhere on the Coast. Scott requests sub-committee. Cally, Jason & Christina offer to serve on the subcommittee.

Old Business –
•

Next Meeting -
Scheduled for July 7, 2010 at Harbor Lite Lodge or Little River Inn

Adjournment - Stuart motioned to adjourn at 4:30pm