Mendocino County Lodging Association
Board of Directors Meeting
Wednesday, January 4, 2012
Stanford Inn, Mendocino, CA

MINUTES

Present were: John Dixon, Sue Callahan, Roger Martin, Pam Amante, Pauline Zamboni, Cally Dym
Phone: Chris Knoerdel, Jan Rodriguez, Robert Pinoli, Christina Affinito, Mike Bradbrook, Kevin Gallagher
Visit Mendocino County Inc. Staff: Erin Placido, Scott Schneider
Guests: Alyssum Weir, Norm Fleur

9 Needed for quorum, 11 present

Call to Order & Introductions
Cally called the meeting to order at 1:05 pm

Privilege of the Floor
Jan inquired about the comment made by Chris Knoerdel on the last meeting minutes. Jan also brought up process for addressing allegations. Discussion ensued regarding how to handle threats made by board members and the possible removal of board members for threats.

John also spoke to the issue of respect and how board should be run as a check and balance operation going forward. Secretary should take minutes, not staff.

President’s Comments
Claudine is no longer a board member and has moved to the Bahamas for work. An inland seat is now open.

Approval of December 7th Meeting Minutes
Chris would like to make a correction: He officially protests the conflict of interest of people on both boards. He would like a ruling by the Supervisors that it is not a conflict of interest.

John would like to note if a quorum is met. Change “except” to “accept” in Chris Knoerdel’s comments on minutes

Pauline moves to accept minutes with changes noted by John. Roger seconds. Motion passes with 9 ayes, 1 nay.

New Business
a. Arts Council Funding Request - $5,000
Alyssum presented a quarterly report along with a request for sponsorship. Presentation was available at Artsmendocino.org. Requesting additional $5,000 for the fiscal year.
Board discussed the monies to be used for new projects. Continue with current sponsorship level
b. Endorsement of Measure A – City of Fort Bragg (CV Starr Tax)
Roger moves to support the measure and requests Cally submit a letter of support. Pam seconds. Motion passed with 8ayes, 1 nay, 1 abstention

Treasurer’s Report
a. Update on Current Financial Status
Robert asked for any questions on the reports that were sent out in the board packets. Robert reports there is a 3% increase in comparison to same period last year. Roger asked if the two audit issues have been addressed. Robert reports that yes they have.
Roger moves to approve the treasurer report. Pam seconds. Motion passed with one abstention

Old Business
a. BID Ordinance Committee Recommended Actions
Pauline provided an overview of the status of the committee. Board reviewed the documents sent out prior to the meeting (cover letter, comparison sheet, survey, org chart). Please email comments or call Pauline quickly so that the survey can be promptly sent out.

Kevin is requesting that the minutes reflect the proper relationship with each organization

John stated that he has begun recording the meeting.

John to take a stab at simplifying the documents presented and will resend to the board for feedback

Pauline moves to allow the board to vote on any changes forthcoming from John, submit changes and then vote via email if necessary prior to the next board meeting. Sue seconds. Motion passed unanimously

Roger moves to have Cally sign the agreement with John Lambeth. Pauline seconds. Motion passed unanimously

b. VMC Contract Renewal and Addendum for 2012-2013
Chris would like to reword “contract” to avoid confusion.
Mike moves that it is the board’s intent to renew the VMC contract for 3 years starting with the 2012-2013 fiscal year and to state that intent in the Annual Report. Pauline seconds. Motion passed with 1 nay and 1 abstention
c. 2012-2013 Annual Report
See above
d. Updated By-law Revisions
No report given

VMC President Report
a. Update on Activities
- Jack Rabbit system online booking system information is needed if you are interested in participating
- Gateway sign along Highway 101 has been installed. Photos are being taken on Friday morning
- Volunteers are needed for the upcoming Sportsmen’s Expo
- Bay Area trade show also needs volunteers
- January 18th is a seminar sponsored by NCTC to help businesses discover International tour operators through group sales
- Crab and Wine festival is coming up. Brochures are available at either the FB or Ukiah offices
- Visit Ukiah work is ongoing. Working on their Annual Plan to work closely with VMC. Looking forward to the partnership
- Advisory Board cancelled December meeting. Next Meeting January 18th at CV Starr Center at 1:30pm
- Website updates to increase listings. Still hoping to get all businesses uploaded
- Festive Fortnight in collaboration with local lodging, businesses, etc. was a good first step. Lots of work went into the planning. Initial results indicate it did bring people up. Survey was distributed and most would like to do it again with some changes/improvements
- Dave Kendrick of Innovative Radio has informed us that KGO has made internal changes. Recommended to move radio to KCBS which started this past week. Younger audience but much larger and wider range of channels
- Holiday Party on December 16th was fun. Thanks to those who attended
- Working with Chambers on Whale Festivals in March/April
- San Francisco Golden Gate Bridge turns 75 next year. Mendocino County was an initial funder of the bridge and plans are to include the County in the promotion of the events. Memorial Day weekend is the big celebration in the city and we’re hoping to have a presence
- New Event Calendars are done. Please call for yours

Next Meeting - Scheduled for February 1st Hampton Inn - Ukiah at 1:00pm

Adjournment - Mike motioned to adjourn at 4:00 pm