MCLA Marketing Committee
Meeting Agenda – Hill House Inn, Mendocino
June 6, 2007
10:30am – 12:30pm
Meeting Facilitator: Richard Strom, Chair
I. Call to order
II. Introductions
III. Approval of minutes from last meeting
IV. Administrator’s Report – report on 5/16/07 retreat, LA conference
V. Chairman’s Report –
VI. Old Business
a) Partnership requests – film office, Arts group, Nature website
b) Interim fulfillment piece – how many?
VII. New business
a) Advertising opportunities – San Jose, Horizon Air, SFCVB
b) Ozone & Hype House contract(s) – guidelines for Year 2
c) Sales Arm of campaign – meetings & shows – who & why
d) Identifying other sources of advertising & marketing
e) Measuring BID effectiveness & results
f) 2007-2008 Marketing Budget
g) Relationship with MCPA
h) Marketing to Ourselves
a. Marketing to lodging properties
b. Marketing to our constituent cities
c. Marketing to area chambers and other promotional agencies
VIII. Adjournment

If you would like to call in for this meeting*, the following are the numbers to call:

Tele-conference Number: toll free 888-296-6500
Guest codes: 395763 or 647745 or 385163 (please try the first guest code first, then the second, etc.)

*When calling in for the meeting, please announce yourself. Please state when you would like to speak during the meeting.
The facilitator will make sure you are called upon when it is your turn. Please announce when you depart the meeting.