Sept. 5, 2007
Marketing Committee
Gualala Arts Center

The meeting was called to order by Richard Strom at 11:00 am. Present were Mike Bradbrook, Richard Strom, Pam Amante, Stuart Marcus, Scott Schneider and Kevin Gallagher. Jeff Stanford (phone), Jo Bradley, Renata Dorn (guest).

Mike made a motion to approve the minutes from the last Marketing Committee meeting. Kevin seconded the motion. It was approved.

Chairman’s Report:
Meeting with Ozone tomorrow – to be discussed under new business.

Administration Report:
Discussed advertising in Mendocino Menus. Consensus was not to advertise.
The Joint Marketing Committee Report:
• Scott to draft letter to MWWC regarding hiring Hype House.
• Scott to send request out to List Serve for items to be drawn at the Wine By The Bay event Sept. 15.
• Stuart requests that we evaluate PR effectiveness of Hype House vs. Sharon Rooney.
Old Business:
• Website advertising – we need to have individual listings link to gomendo.com for optimal SEO. Work with Ozone on SEM on B&B, lodging type websites.
• Fulfillment piece should go to California Welcome Center’s. We should use Certified Folder Display. Send to CVB’s around the country. Contact major travel agencies in metropolitan areas. Have pieces sent out with wine club mailings. AAA offices. Places it is distributed need to get a lesson on Mendocino County.
• Gomendo.com –
o P&L – working to get overage split amongst the three groups.
o Jeff moves the listings on the lodging pages should default to 50. We delete the 25 option and put in 30. Kevin seconds. Motion Passes.
o “Discover Nearby” option has been added.
o Need to fix Classic Triangle Travel Drive on website. We need to get rid of Inns specifically mentioned.
o Need to have drives developed and written. Scott to discuss this with Jay Gordon. This to be dealt with through Joint Marketing.

New Business:
• Jeff moves to accept the Hype House contract removing section discussing “not to discuss…” Pam seconds. Motion passes.
• Jeff moves to place a full page ad in the CA Visitor’s Guide to be taken out of “Other Marketing”. MCLA to seek partial reimbursement from our partners for the ad working through the Joint Marketing Committee. Pam seconds. Motion passes. Thought is to have some sort of advetorial – draw readers to the page longer than just looking at a “picture”. Discuss the possibility of the Naked Wine ads.
• Mike moves to approve “Weekend Explorer” project ($2500) getting matching funds from other two organizations, if possible. Stuart seconds. Motion passes. We should work on seeing if we can edit the footage (making brown grass green), etc. and doing some filming in the spring. We would also like the option for a long segment including all segments.
• Pam has agreed to be our representative working with the Santa Rosa airport initiatives.
• Stuart moves to put $5,000 towards the North Coast Tourism Council asking the other two groups to split the cost with MCLA. Pam seconds. Motion passes.
• Discussed meeting with Ozone in SF tomorrow.
• More emphasis on redwoods.
• Contract for 9-10 months instead of 12.
• Future fulfillment pieces moved to the Board Meeting

Stuart made a motion to adjourn the meeting at 1:05 pm. Mike seconds the motion. It was approved.