Oct. 10, 2007
Marketing Committee
Shambhala Ranch

The meeting was called to order by Richard Strom at 9:45 am. Present were Mike Bradbrook, Richard Strom, Jan Rodriguez, Stuart Marcus, Josie Perla, Scott Schneider, Alydia Atkins (guest), Jeff Stanford (10:30) and Cally Dym. Phone: Rich & Kathy Carpenito (10:30).

Mike made a motion to approve the minutes from the last Marketing Committee meeting. Josie seconded the motion. It was approved.

Chairman’s Report:

Administration Report:
• Joint Marketing
o Developing an MOU – to be discussed in new business
o Approved advertising plan for gomendo
o Approved having default search to 50 listings
o Approved “book a room” on major skins of website
o In process of hiring coordinator for Taste Mendocino festival

• North Coast Tourism Council meeting October 1st in Santa Rosa. Scott voted to be on the State wide Rural Tourism Committee to represent the North Coast
Old Business:
• Santa Rosa Airport update – public meetings were held in Sonoma County for airport expansion. The draft plan is going before the Sonoma County Board of Supervisors in the coming months
• Fulfillment piece should go to California Welcome Center’s. We will attempt to make connections with Welcome Center’s individually. Scott to get plan from Certified for other visitor centers.
• Ozone Contract –
o Have Ozone do 2 hours per month to help with marketing to MCLA members (newsletter copy, meeting flyers, website copy, etc.)
o Make Ozone ultimately responsible for photo approval
o We want new creative
o Want to know how much their liability insurance is for


New Business:
• Joint Marketing Memorandum of Understanding
o Memo presented and discussed
o Jeff moves to approve the Memo conceptually based on sent edits from Committee members over the next week. Jan seconds. Motion Passes.
• Ozone Media Plan presented by Tom, Anne & Meghan (Jackie on the phone)
o Jeff moves to approve the media plan as presented. We would like to re-visit media plan (on-line) and niche marketing at our December meeting. Jan Seconds. Motion Passes.

Jeff made a motion to adjourn the meeting at 1:05 pm. Stuart seconds the motion. It was approved.