More Than 150 Local Leaders, Dignitaries Gather To See Strategy and Celebrate

Mendocino County, CA – (September 21, 2006) – Yesterday on the beautiful grounds of the Jeriko Estates winery in Hopland, the Mendocino County Lodging Association officially kicked off their new national campaign to put the county on the map as a destination for world travelers. Innkeepers and lodging dignitaries from all over the county were out in force, including the Mendocino County Lodging Association (MCLA) Board and Jim Abrams, Executive Director of the California Hotel and Lodging Association. Other county officials there to learn show their support for the new effort included county supervisors, city council members and chamber officials from all over Mendocino, as well as representatives from the new Mendocino County Promotional Alliance and the Wine Commission, to name just a few.

Jo Bradley, President of the MCLA, opened the festivities by telling the story of how diverse interests from all over the county had pulled together to create a BID or Business Improvement District. She explained how the volunteer committee of business owners from the MCLA interviewed top agencies, which eventually led to their selection of Ozone Advertising/ HypeHouse Public Relations, a San Francisco firm renowned for their innovative ideas and wide experience.

“Everyone in the county will benefit from this comprehensive campaign,” Jo said to the 150 plus crowd of Mendocino luminaries, “We couldn’t be more pleased and excited about this.” The new marketing team from San Francisco then illustrated the importance of a unified brand message and touched on the themes they will be using going forward, including the unspoiled nature of Mendocino’s many pleasures.

The meeting wasn’t all speeches however. Vendors and other organizations showed up to feed and entertain the guests, including Cowlick’s Ice Cream, serving their handmade confections including the surprisingly delectable mushroom ice cream; the Solar Living Institute, who brought and baked from their solar cookie oven and also gave out organic snow cones made from their solar snow cone maker; the Ukiah Brewing Company; Ecology Action; Baechtel Creek Inn and Spa and vintners including Standish Cellars, Navarro Vineyards, Saracina Vineyards, Jeriko Estates, McNab Ridge, Handley Cellars, Brutocao Cellars, Hush Vineyards who poured all day long for the happy gathering.


The purpose of the Mendocino County Lodging Association (MCLA) is to provide a forum to define and promote the general interests of its members and the Lodging industry in Mendocino County. Members of the MCLA are volunteers. To learn more, visit www.mcla.info.