Images of Unspoiled, Breathtaking Destination To Take Center Stage in Coming Months

Mendocino County, CA – (October 17, 2006) – A comprehensive new advertising and marketing campaign that launched today positions Mendocino County as California’s hottest new travel destination. With advertisements appearing in national travel publications such as Condé Nast Traveler, the campaign promotes Mendocino County as an undiscovered gem that is as accessible as it is otherworldly.

Just a few hours north of San Francisco, Mendocino County is blessed with some of the most spectacular scenery on earth, from its dramatic Pacific Coastline and uncrowded beaches to its lush, rolling vineyards and awe-inspiring giant redwoods. The natural beauty of this unique locale takes center stage in the year-long campaign which begins appearing in publications this week.

Fundamentally unchanged since it was first settled in the 1850s, a warm welcome is guaranteed everywhere in this unspoiled region. Most of the quaint small hotels, inns, B&B’s and luxury resorts are family-friendly, pet-friendly and just plain friendly.

The campaign also touts Mendocino County’s amazing bounty of wonderful local wines that pair so well with its delectable organic cuisine and other local treasures such as one of North America’s tallest lighthouses, wonders such as Bowling Ball and Glass Beach, and the other pleasures of Mendocino County, the only place that can boast more artists per capita than anywhere else in the country. Sponsored by the Mendocino County Lodging Association (MCLA), look for the campaign to break today, on multiple media outlets from web banners to travel magazines. The campaign was developed by Ozone Advertising/ HypeHouse Public Relations, a San Francisco firm renowned for their innovative ideas and wide experience.

For more information on the wonders of Mendocino, and to see the images of the campaign, visit http://www.gomendo.com/discover.