MCLA Board Meeting
Fensalden Inn
Albion, CA
November 1, 2006

CALL TO ORDER: President Jo Bradley called the meeting to order at 1:45 pm.
Board members present were Jeff Stanford, Kevin Gallagher, Pam Amante, Steven Musser, Ted Kidwell, Rich Carpenito, Richard Strom, Mike Bradbrook, Dushyant Pathak, Phil Walker, Stuart Marcus, Jan Rodriguez & Phil Walker.

Board Members absent were Jitu Ishwar and Kerrie Barnett.

Guests attending were Harold Houck and Jim Kimbrell from Point Cabrillo Lighthouse.

PRIVILEDGE OF THE FLOOR:
Richard Strom was in a Fort Bragg Advocate Article regarding his Economic Development Conference Presentation. He would like to post the article on the MCLA.info website

Harold Houck – introduction of the lighthouse Inn, access to lighthouse at night, access to museum, 6 rooms – interesting addition to the lodging community.

APPROVAL OF LAST MEETING’S MINUTES:
Richard Strom moves to approve, Steven Musser seconds the motion. Approved unanimously. Motion made by Jeff Stanford to correct the last minutes to reflect that TOT payers are eligible to be on the board. Whether they are up to date on their payments is irrelevant. Seconded and unanimously approved.

MARKETING COMMITTEE REPORT:
Logo discussion at meeting – trying to develop something that all county promotional groups can use.
Room bank discussion – discussed motion passed at marketing committee meeting.

MOTION made by Kevin Gallagher that only those properties involved in the room bank by giving 2 or more room nights per year are to be included in the MCLA & Ozone referral list that travel writers can choose from. Pam Amante seconded the motion. It was unanimously approved.

Stuart Marcus discussed Nature Tourism conference on November 15 & 16, 2006 in Stockton, CA. He requested that Ozone or Scott attend. Would like the Board to support this direction in marketing.
MOTION made by Richard Strom to support Stuart Marcus in going to the upcoming meeting as a first step in the strategy of helping to develop a wildlife tourism in Mendocino County. Jeff Stanford seconded the motion.
It was unanimously approved.

Administrator’s Report – Newsletter to be sent out this time –

Motion made by Kevin Gallagher that we will have one hard copy newsletter per year, the other three quarterly newsletters will be sent via email and postcards that the newsletter is posted on the website and hard copies are available upon request. Jeff Stanford seconded the motion. It was unanimously approved.

Mark from Hype House brought up the question whether we should get an 800 number to track and respond to calls coming in from campaign. A long discussion followed.

Motion made by Jeff Stanford & Stuart Marcus that MCLA will research and purchase an 800 number now to be used for marketing purposes and roll it over to the 866-gomendo number until otherwise determined. MCLA also will form a sub committee to guide the fulfillment process. MCLA authorizes MCPA representatives to go to MCPA to demand quality fulfillment within 30 days. Kevin Gallagher seconded the motion. Motion approved.

Sub-committee: Stuart Marcus, Jeff Stanford, Pam Amante, Kevin Gallagher, Jo Bradley.

TREASURE’S REPORT: We have approximately $1934.00 funds on hand at the end of October.

Old Business – Accept the Bid from Gary Cole for Fiduciary Insurance at approximately $2200.00 annually.

Proposed By-Law changes tabled.

Review committees – encourage the board to form sub committees when necessary to avoid our board meetings being bogged down.

Motion was made by Jeff Stanford to form sub committee to look over the Administrator’s Review and make a decision. Stuart Marcus seconded and it was unanimously approved.

The regular board meeting went into closed session.

Respectfully submitted: Jan Rodriguez
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Open Board meeting was adjourned. Closed Session was opened to do Scott Schneider's Quarterly Review. It was determined that Scott’s scope of work had increased over what had been estimated, and more hours were required to do the job requested. We are unanimous in how pleased we are with Scott's performance. Therefore it was felt that a raise to his monthly contract amount was appropriate, due to the increased work load. The raise was to $4000 monthly. The next review to be in April, 2007.

Jo was charged with giving him the news.

Meeting was adjourned at 5:10pm.

Respectfully submitted: Jo Bradley