MCLA Board Meeting - June 6, 2007 - Hill House, Mendocino

Called to order at 1:08 pm -

Present: Jo, Pam, Jeff, Jan, Mike, Stuart , Kevin, Richard, Michael (present/phone), Ted, Dushyant (by phone), Cally Dym (guest) Scott (staff)

Privilege of the Floor

Rachel Cost from Coast Flyer brought a petition to sign to support Coast Flyer’s renewal at the Little River Airport.

Ted Kidwell read letter concerning “runaway” administration costs. Ted will send to the board. Letter will be discussed under MCPA Report.

Motion to approve minutes by Jeff. Kevin seconds. – passed

Treasurer’s Report -

Marketing committee report
o Joint Marketing committee – developed a mission statement, discussed future of festivals, discussed turning interim fulfillment piece into travel planner with quarterly event brochures.
o Interim fulfillment piece – approved purchase of 40,000 pieces including $7500 for paper
o Approved joining SFCVB
o Ozone/Hype House to be contracted separately for 2007-2008 year
o Scott to come up with budget and allocation between advertising & PR
o Next Marketing meeting one week in advance of board meeting of July11
o Jeff moves to approve marketing report which includes partnership funding and fulfillment piece funding. Kevin seconds. Unanimous.

MCPA Report
o CEO Rick LeBurkien no longer working for MCPA as of 5.28.07
o Jeff moves Scott replace Jitu on MCPA Board. Richard seconds. Motion Passes.
o MCPA 2007-2008 contract requirements by MCLA presented & discussed. Kevin, Jeff & Scott to work on MCLA’s contract with the County.
o Green Initiative to have Mendocino County be the official “Green County” of California
o Working with TOT initiative in Ukiah to be a part of goMendo.com and Mendocino Film Office
o Working with REA to, once again, include private industry in REA membership
o MCLA Board requests MCPA representatives to encourage MCPA to not hire another CEO, but get a qualified, experienced office manager/administrator. This will save considerable $$$$ and encourage more cooperation between the organizations.
o Kevin moves that MCLA receive the business plan and proposed lease by June 18th. Once business plan is received, MCLA Board to vote via email on the plan and lease. MCPA reps to vote down any lease at the Brutocao location due to it not being feasible to becoming a Welcome Center and coming to MCPA with possible alternatives including in and around Willits if the MCLA Board so votes or if the plan and proposed lease by June 18th. Jeff seconds. Motion Passes.

Administrator’s Report
o Need a membership/nominating committee to carry out elections (Jeff, Pam, Kevin, Jan)
o Request to send letter to membership seeking Board members, Advisory Board members & Marketing Committee members

Internet Committee
o No advertising on any part of lodging module, re-confirmed
o Site launches July1

Old Business
o Annual Meeting – to be held September 25th at the Mendocino Coast Botanical Gardens
o Need covered area and PA system to hold the brief necessary business meeting
o Mendocino.com committee – nothing has happened as of yet, but we want to negotiate preferred rates for MCLA members
o Correspondence and Promoting Ourselves – Need to communicate to membership what we are getting done

New Business
o County-wide Marketing Plan – wait for county’s decision on funding
o Develop an RFP to send out. Jeff to research starting the process.
o Jeff moves we create an RFP for a County-wide Marketing plan to move forward with a 3-5 year Marketing Plan. Michael seconds. Jeff withdraws motion.
o Seat distribution - TOT distribution passed out.
o Stuart, Mike & Michael to meet and discuss possible re-apportionment of board seats

Jan motions to adjourn. Pam seconded. @ 5:10pm