MCLA Board of Directors
Shambhala Ranch, Comptche
Oct. 10, 2007

President, Jo Bradley, called the meeting to order at 1:20 PM. Present were Scott Schneider (contractor), Jeff Stanford, Jan Rodriguez, Richard Strom, Deny Shah, Jitu Ishwar, Mike Bradbrook, Stuart Marcus, Josie Perla, Phil Walker (by phone), Kevin Gallagher (by phone), Renata Dorn, Alydia Atkins (guest), Cally Dym (guest)

Privilege of the Floor: None

Election of Officers:
President – Jo Bradley
Vice-President - Jan Rodriguez
Secretary - Josie Perla
Treasurer - Jitu Ishwar

Advisory Board: Anil Bhula, Jim Hurst, Kurt Fleichsmeier


Approval of Minutes: Jeff moves to approve the minutes of the last meeting. Jitu seconded the motion. It was unanimously approved.

Treasurer’s Report:

• Savings Account - $107.73
• Checking Account - $12,672.33

Jeff moves we accept the treasurer’s report with the caveat that the P&L and Balance sheet be sent out to all board members prior to the board meetings. Stuart seconds. Motion Passes.

MCPA Report:
• Contract with County approved.

• Nominations for officers were held. Elections to occur at October meeting.

• Brutocao site sent in a proposal for a Welcome Center. MCPA decided to send a letter to the State asking for an extension of the proposal deadline. No response has been received as of today.

• Debra Watson, representative of Ukiah Chamber, was asked to step down and a new Ukiah representative be assigned to MCPA.

• RFP for Contract Executive Director position being sent out. MCPA hopes to hire someone at their November meeting.

• Protest filed by MCPA Board member regarding paying the MCPA facilitator over what was budgeted without authorization of the Board. Chair should be asked to resign.


Marketing Committee:
• Ozone presented media plan. Concerns over SEM not being year round and not considering any niche marketing in the plan. Both of these issues will be addressed at the December meeting. Richard motions to approve the media plan as recommended by the Marketing Committee. Jitu seconds. Motion Passes.
• Reviewed Ozone Contract. Made recommendations that Ozone ultimately responsible for any advertising (photos, creative, etc.). Also, include 2 hours per month of miscellaneous request time in the monthly fees (newsletter copy, fliers, stationary, etc.). All charges above the contract are to be dealt with using a change order from Ozone. Jeff motions to accept the Ozone contract. Scott is authorized to accept up to $5000 in change orders without authorization from the Marketing Committee over the life of the contract. Richard seconds. Motion Passes.
• Joint Marketing presents a Memorandum of Understanding which has been approved conceptually based on committee/board edits for the next 7 days. Jeff motions we approve the MOU as stated in the Marketing Committee. Mike Seconds. Motion Passes.
• MCLA needs to look at doing a marketing survey regardless of what the JMC does with the MOU. Jeff motions to instruct the marketing committee to send out an RFP to do market research to determine who our audience is, why they are coming here, etc. Jitu seconds. Motion passes.

Administration Report:
• Attended North Coast Tourism Council meeting October 1st in Santa Rosa. Scott was asked to be a North Coast representative on the Rural Tourism Committee with CTTC.
• Attended the Rural Tourism conference Sept. 17-19 in Catalina. Handed out informational pieces and gave updates on current travel trends.
• Attended the MWWC PR Committee meeting. Committee is recommending Paige Poulis Communications for their PR services.
• Attending CTTC media event in LA on Oct. 30.
• Requested content ideas for the upcoming newsletter.

Old Business:
• County Contract – Jeff moves we accept the County Contract with Kevin’s cover letter as read. We will replace the REA item with the NCTC item. Mike seconds. Motion passes.
• Marketing Committee welcomes Cally Dym and excuses Michael Webster due to extensive absences.
• Webervations information will be in the next newsletter (November)
• Workforce Investment Board representative – Jeff motions Scott Schneider be the WIB representative with Jitu being back-up. Jan seconds. Motion passes.

New Business:
• By-Laws revisions - write guidelines for choosing marketing committee each year. Also, if members are not current with their BID payments cannot be board members. Make sure any member is a legal property.

• Jeff motions we conditionally approve the work plan giving 5 days to edit the document. Any substantive edits will be submitted again to the Board. Stuart seconds. Motion passes.


Next Meeting:
• The next board meeting will be held at the Stanford Inn, Nov. 14th.

Adjournment: Jitu made a motion to adjourn the meeting at 4:10 pm. Mike seconded the motion. It was unanimously approved.