Mendocino County Lodging Association
Board of Directors Meeting Minutes


Wednesday November 14, 2007 Stanford Inn, Mendocino, CA


The meeting was called to order by President Jo Bradley at 1:27 pm. Present were Jan Rodriguez, Jitu Ishwar (phone), Josie Perla, Scott Schneider (ED), Mike Bradbrook, Rich Carpentino, Stuart Marcus, Jeff Stanford, Renata Dorn, Phil Walker, Richard Strom (phone), Printha Worthen (guest), Dan Ladermann (guest), Alydia Atkins (guest).

Privilege of the Floor/Public Comment
Jeff shared the 2006 TOT/BID percentage breakdown for each area of the County.

Printha shared the success of the Day of the Dead Festival at Little River Inn. She would like to expand it for next year and include participation of other establishments

Stuart shared information about working with the Coast Chamber on helping Lodging to become Green. This will be explored further in Marketing Committee.

Approval of Last Meeting’s Minutes
Jan made the motion to approve BOD minutes from both October Meetings. Motion Passes.

Treasurer’s Report
Savings Account - $102.76
Checking Account - $507.77
Jeff moved to accept the Treasurer’s report. Stuart seconded. Motion passes.

MCPA Report
Alydia handed out an update.
Mcpa elected officers. Scott is chair and Mike is Treasurer

Marketing Committee Report
Partnership request from Mendocino Arts Showcase - Committee recommends a motion to give $1000 to Mendocino Arts Showcase as well as give $1500 to the Arts Council earmarked to help develop this type of program inland. Suggestion made to include/ask South Coast participation in future. Jeff moved to accept this motion as stated, Stuart seconded. Motion passes.

Arts Council is presenting before the BOS for funding on Dec 4th. A motion was made for MCLA to write a letter to BOS to support Arts Council request for $30,000. Stuart moved to accept motion as is, Jan seconded. Motion passes.

Discussion on Scott’s position with MCLA and MCPA. Marketing Committee recommends Scott be allowed to work with both MCLA/MCPA in promoting the County. MCPA should hire support staff to help with the promotional efforts. Committee recognizes Scott will act, independently, on MCPA, its board & staff. Jan motioned to accept this motion as is, Jeff seconded. Motion passes.


Jeff made a motion that all organizations granted MCLA fund support be required to include a link to gomendo.com and logo on their internet site. Rich seconded. Motion passes.

Scott to send out price list and available dates to list serve for opportunity to piggyback banner ads with MCLA ads in SFGate on a first come, first serve basis Cally Dym shared this opportunity and will manage it.

Administrator’s Report
Newsletter sent out

Trademark discussion – Jeff moves to trademark the M and “undiscover Mendocino” to MCLA and allow use by MCPA and Wine Commission. Mike seconded. Motion passes.

New members to MCLA – recommend welcome letter, introduction to MCLA be sent out to new members

Scott shared info from October CTTC Media event and future events. Suggestion made to go with bag with logo & gomendo.com imprint for giveaways – Scott to look into volume discount ordering, some members maybe interested in adding to order for their use.

Jeff is willing to help bring writers to the area by paying for airfare, car rentals, etc. Anyone willing to do the same should contact Scott.

North Coast Tourism Report

Nature Tourism Report

Old Business
By-Law Revisions reviewed. Changes discussed including definition of membership, membership options, Board member attendance parameters, executive committee role, etc. Move elections to May insead of August in order to get more members involved.

Jeff made a motion to have subcommittee (Scott, Mike, Richard) submit final draft incorporating revisions already discussed, including changing election timeframe to Spring, to be physically mailed to full membership for comments/feedback a minimum of one week prior to December 5th meeting. Changes to be underlined or italized to standout. Rich seconded. Motion passes.

New Business
Collections update – majority of members actively participating in BID, those not in compliance will be approached by Jo or Scott

Next meeting set
Wednesday, December 5th on the coast at Stanford Inn – okay with inland members

Closed Session
Nothing to report

Adjournment
Meeting adjourned at 5 pm