Mendocino County Lodging Association
Board of Directors Meeting Minutes


Wednesday January 2, 2008 Fairfield Inn, Ukiah, CA


The meeting was called to order by President Jo Bradley at 1:29 pm. Present were Jan Rodriguez, Scott Schneider (ED), Jeff Stanford, Renata Dorn, Richard Strom, Mark Sejvar (guest). Phone: Mike Bradbrook, Phil Walker, Rich Carpenito (2:40).

Privilege of the Floor/Public Comment
Kevin would like to re-define quorum in the by-laws.
Jo moves Participation to the beginning of the agenda.

New Business
Participation – Jim Lawson, Jitu Ishwar, Steven Musser, Phil Walker, Rich Carpenito, Pam Amante, Kevin Gallagher, Michael Webster have not attended at least 4 meetings in the last 12 and, according to by-laws are off the Board. Jo re-appoints all mentioned above except Jim Lawson, Michael Webster, Rich Carpenito and Steven Musser. Jitu Ishwar, Pam Amante have asked for special consideration. Kevin Gallagher, Phil Walker are present today and have thus been re-apppointed.

Approval of Last Meeting’s Minutes
Jan makes a motion to approve November and December minutes. Richard seconds. Motion passes.

Treasurer’s Report
Savings Account - $50,101.58
Checking Account - $16,518.43
Jeff makes a motion a letter to be written by Jo to Ozone & HypeHouse as a thank you for being our “bank” over the past year. Richard seconds. Motion Passes.
Jan makes a motion to accept treasurer’s report. Deny seconds. Motion Passes.

MCPA Report
MCPA starting a list serve to increase communication. Looking at re-doing Board structure; Looking at Welcome Center feasibility; Looking at starting an agro-tourism program; Robert doing a familiarization tour of the County to better serve potential visitors.

Marketing Committee Report
Email to be sent by Richard to Marketing Committee members asking who would like to remain on the committee. Explain which members are to be kicked off according to by-law guidelines.
Received presentation of Nature Tourism Council – Committee is recommending $800/month to fund the group through June 2008.
Committee recommending new airport ad be developed with $1500 of funding with developing an additional ad in 6 months using an additional $1500 of funding. Recommends signing multi-year contract lowering the monthly fees.
“Day of the Dead” festival meeting to be held on February 7th at 11:30 am at Little River Inn. Committee members encouraged to attend.
Larry Londer from Anderson Valley Winegrower’s Association discussed partnering opportunities with the AVWA festivals as well as developing the wine tasting experience with Inn guests.
Committee decided not to fund the MAPA request.
Jeff makes a motion to accept the report funding the Nature Tourism Coalition as well as development of the new airport ads. Jan seconds. Motion passes.
Joint Marketing – Marketing survey & plan needs to move forward. Survey should be done in June/July.

Administrator’s Report
Scott to see sending out fulfillment pieces along with wine club shipments
Advisory Board meeting held in December to go over Annual Plan and discuss upcoming Annual Report. Next Advisory Board is January 14th and Board of Directors to be invited along with MCPA and its member associations.

Old Business
By-Law Revisions: Jeff makes a motion to approve by-laws as amended. Kevin seconds. Motion Passes.

New Business
Annual Report – We need to clarify the collection fees the County could charge us with County personnel. Richard makes a motion to approve the annual report to be submitted to the Advisory Board. Jeff seconds. Motion Passes.

“County Issue” – Jeff makes a motion we positively reiterate the County issue in the letter to our vendors thanking them for being our bank. Jan seconds. Motion Passes.

Next meeting set
Wednesday, February 6nd – South Coast??

Adjournment
Meeting adjourned at 4:00 pm