Mendocino County Lodging Association
Board of Directors Meeting Minutes

Wednesday March 5, 2008
Anderson Valley Brewing Company, Boonville, CA

The meeting was called to order by Vice-President Jan Rodriguez at 1:20 pm. Present were Jan Rodriguez, Jitu Ishwar, Deny Shah, Chris Knoerdel, Steven Musser, Scott Schneider (ED), Renata Dorn, Richard Strom, Pam Amante, Stuart Marcus, Josie Perla. Phone: Phil Walker.

Privilege of the Floor/Public Comment
Jan suggests forming an ad-hoc personnel committee to review Scott’s contract for presentation at the April Meeting. Committee is Jan, Pam, Kevin, Mike & Jeff.


Approval of Last Meeting’s Minutes
Steven makes a motion to approve February minutes. Richard seconds. Motion passes.

Treasurer’s Report
Savings Account - $75,357.41
Checking Account - $4248.61
Josie makes a motion to accept treasurer’s report. Steven seconds. Motion Passes.

MCPA Report
Richard Strom hired as Special Projects Director from now until September 2008.
An Agri-Tourism conference being developed for the fall.

Marketing Committee Report
• Attend the LA Times Travel Show in February 2009
• Attend Seattle Travel Expo in September 2008
• Continue the ad at Santa Rosa Airport for 2008-2009 year
• Add the deliverable of a County-wide Eco-Tourism map to the Nature Tourism Coalition deliverables for 2007-2008 year.
• Support the concept of an Eco-Fest in the fall being proposed to MCPA
• Jitu motions to approve Marketing Report. Pam seconds. Motion Passes.
• Joint Marketing:
o Marketing Survey/Plan RFP sent out and is due March 14.
o Photographer RFP sent out and is due March 14.
o Firms hope to be chosen at March 19 meeting.
o Invite input from Board members for 2008-2009 joint activities as the MWWC is beginning their strategic planning now.
• Josie motions we transfer $12,000 from “Website” category to “Sales Effort” category. Motion Passes.


Administrator’s Report
• Recommends joining California Travel Industry of America (CalTIA) and attending the Conference on Tourism in June. Steven motions we join CalTIA and have Scott lobby rural tourism in Sacramento. Chris seconds. Motion Passes.
• Would like to do a letter to Chambers and Arts Council regarding handing out their brochures at shows. Scott to send letter out.
• CHLA conference on April 2nd in Sacramento. Jitu will attend on behalf of MCLA.
• Speaking at Economic Development Finance Corporation workshop on March 13 as well as Leadership Mendocino’s “Tourism Day” in Gualala on March 21.
• Requests feedback on February newsletter – Board felt it was very informative
• March 18th BOS meeting for BID renewal – highly encourages attendance
• March 11th speaker in Ukiah – Board Members highly encouraged to attend
• Flowers sent to Jo as her father died on behalf of the Board– non-BID funds to be used


Old Business
• Tracking Our Progress Report – no meeting held –
• Updating Fulfillment Piece – need updates on events page:
o Crab & Wine
o Send any new events/festivals for updated page
o Steven motions to reprint 20,000 revised fulfillment pieces. Chris seconds. Motion Passes.
o Scott to send out email asking for events/festival updates
• Executive Communications Update – blog in progress. Should be up in the next week or so.

New Business
Meeting Scheduling –

Closed Session – Discussion as to whether we should send out an RFP for advertising once again. Board would like advertising and PR binders for past work. Pam motions Ozone provides us with a large portfolio (2 copies) of all advertising materials published including digital format that is constantly updated. Jitu seconds. Motion Passes.


Next meeting set
Wednesday, April 9th – Atrium B&B, Fort Bragg

Adjournment
Steven motions to adjourn. Renata seconds. Meeting adjourned at 3:20 pm