May 7, 2008
Marketing Committee
Super 8 Motel, Willits, Ca

The meeting was called to order by Jeff Stanford at 10:25 am. Present were Josie Perla, Mike Bradbrook, Cally Dym, Jeff Stanford, Scott Schneider (ED), Renata Dorn, Pam Amante, Alydia Atkins (guest).

Minutes to be approved –Josie motions to approve. Mike seconds. Motion passes.

Chairman’s Report:
• Jeff reported
o Jeff has been working with the Arts Council on the development of a monthly arts event Hype House can promote. Event would be the first weekend of the month.

Administration Report:
• Rural Tourism Group Tour – Scott looking for feedback on developing the tour. Do one night inland and one night on the Coast visiting wine country during the day. Tour through South Coast on way back to Sonoma.
• PR Duplication – Keep HypeHouse performing as usual
• PR Member Showcases – Idea to have showcases around the County where HypeHouse is present along with Scott and a couple Board Members for members to have a chance to connect with HypeHouse and regular Board Members to “sell” themselves and learn more about MCLA.
• Developing Drives for gomendo – Pam motions to spend an additional $500 on “Great Drives”. Josie seconds. Motion Passes.

Old Business:
• Joint Marketing -
o Marketing Survey & Plan – Firm chosen – Randall Travel Marketing – requesting up to $20,000 for project – ½ from each fiscal year. $10,000 for FY 2007-2008 to be taken out of “Contingency”. Pam motions to allocate $20,000 for the project. Cally seconds. Motion Passes.
• GoMendo update – Pam motions reduce “search results” to 25 and that pages rotate every time a page is “refreshed”. Cally seconds. Motion Passes.
o Recommend to develop content further on the site – have themed tours, activities, etc. making it easy for people to find things to do, etc. “Great Drives” once developed could be a sample. Suggestion to ensure funds available in FY 2008-2009 budget for development.
• Advertising in AAA Southern California Book – Suggestion is to wait for our “Destination Marketing Plan” developed this fall.

New Business:
• Partnership Requests:
o Mendocino County Entertainment Series – Nicole Kench – starting an entertainment series to try and revive the music scene around the County. Shows already scheduled in Philo and Fort Bragg. Producing walking maps for each show highlighting things to do, places to eat & stay, etc. Discussion to continue at next Marketing meeting.
• Willits Community Days –
• Ozone Summer Contract – tabled to Board of Directors Meeting
• Arts Council Renewal – Anna Kvinsland reported
o Passed out deliverables for 2008-2009 possible partnership
o Discussed successes of past year
• Nature Tourism Coalition Renewal – Johanna Jensen Reported
o Passed out deliverables for 2008-2009 possible partnership
o Requesting $1,000 per month

Josie motions to approve the Nature-Tourism Coalition partnership at $800/month, the Arts Council partnership at $800/month and the Willits Community Days at $1000.00. Nature-Tourism Coalition is to focus on a County-wide map with the understanding we may be asked for more funding of such a map. Pam seconds. Motion Passes.


Privilege of the Floor:
• Stuart is going to work with the writer’s conference on possible co-op advertising. Stuart to give a report via e-mail. Put on agenda for June (niche marketing)
• Partnership requests to be made via e-mail.

Josie made a motion to adjourn the meeting at 12:20pm. Pam seconds the motion. Motion Passes.